Surprise #1: Google+ Is Most-Loved Network

The Washington Post: “Google+ has topped the American Consumer Satisfaction Index’s 2017 list evaluating how users feel about Internet social media companies … For those who don’t remember the social network or didn’t think it was still around, Google+ was Google’s largely failed attempt to answer the rise of Facebook and Twitter … It didn’t take off for many reasons, including: its complexity, the fact that people were pretty set in their social media ways and Google’s somewhat ham-handed attempts to require people to use it to comment on YouTube.”

“But Google+ did find footing with groups looking to make community pages, and now has an estimated 111 million users, according to Forbes — about one-third of Twitter, or 1/6 of Facebook. It’s continued to work on the product for those customers. And that, at least in terms of customer satisfaction, seems to have paid off.”

This “could indicate that, the smaller or more specialized an audience, the more you can do to focus your network to fit. The survey credits Pinterest’s high ranking, for example, to ‘increasing site efficiency and search technology’ as well as moves to make it easier to shop directly from the site … For Facebook, the right path may not be as clear when looking for direction from 2 billion users. The upshot of the report seems to be that if you want people to be happy on the Internet, you should go niche and really listen to your community.”

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