Patel Brothers & The Soul of a Supermarket

Quartz: “Patel Brothers is a store that exists at the juncture of pragmatism and fantasy; the store has realized a possibility for pluralist cultural exchange without sacrificing its Indian DNA. Patel Brothers has spawned a subgenre of Indian grocery stores … yet it towers over this ecosystem like a citadel of the Indian-American grocery chain … A visit to Patel Brothers can feel like emerging from a plane: Your sense of the world becomes radically slower, the activity of grocery shopping gaining a more leisurely glean than the frantic stress that can ordinarily accompany a trip to the supermarket.”

“We go to the supermarket to get what we need. But our needs are determined by who we are and how we feed our obsessions. At the grocery store, everything we’d ever want is presented to us matter-of-factly, and we are forced to confront the extent of our desires. Our needs are not simply material. These are selfish, soulful wants, and they come from pits deeper than our stomachs.”

“It’s terrifying to imagine a world where this store does not exist. Here is a business venture born out of one man’s hankering for home and his family’s willingness to ease it. How comforting that they were brave enough to wield these desires openly, so that the rest of us could satisfy the hungers we don’t always realize we have.”

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