Algorithmania: Nutella Prints 7 Million Unique Labels

Hyperallergic: “Nutella’s manufacturer, Ferrero, recently partnered with advertising agency Ogilvy & Mather Italia to make Nutella even more endearing and its consumption more exciting by presenting Nutella Unica, an algorithm designed to create a series of unique labels for (almost) every Nutella jar in Italy. The algorithm pulls from a database of dozens of patterns and colors to create seven million different versions of the Nutella label — pink and green, striped and polka-dotted, Pop Art-inspired and minimal.”

“Advertising for Nutella Unica compares the individuality of each jar to the people of Italy themselves (there are about 60 million people in Italy, so about 11% of them can get a jar all their own — actually quite a feat). When these exceptionally delicious artworks hit shelves in Italy in February 2017, they sold out in barely a month. Can you imagine the shopping possibilities — buying multiples, or maybe trying to find an attractive pair?”

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