Ikea Incubator: Flat-Pack Food?

Quartz: “IKEA announced it is starting an innovation incubator program, in which it has invited start-up companies to apply to spend three months in one of the company’s labs in Sweden. The benefits? Companies will get €20,000 ($22,400), three months of free housing, and access to IKEA’s prototype shop, a test lab, and hands-on access to the expertise of scientists working in the lab.”

“The Swedish maker of at-home-assembly furniture wants to focus the resources of its incubator on eight key areas: Food innovation, disruptive technologies, customer experience, disruptive design, sustainability, manufacturing, the supply chain, and analytics.”

“For food, in particular, the company is eager to work with startups looking to make waves in urban farming, using virtual reality to do food tastings, the invention of new ingredients, sustainable sourcing, conservation efforts, and healthier eating.”

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