“One has to understand that at the end of the day, e-commerce is also a place where one is buying a product and a brand. In the long term, it’s all about who does it efficiently and what the customer prefers. Even after 20 years of e-commerce in the US, physical is 90% of retail. You can’t get out of physical. You have to use airports, roads, bridges—you can’t have digital or virtual transportation.” – Kishore Biyani, CEO of Future Group, one of India’s largest retailers, quote in Quartz.