Not SeeFood: App Apes ‘Shazam for Food’

The Verge: “In a peculiar case of life imitating art imitating life, Pinterest has announced a new recipe-finding feature that makes use of computer vision to tell you about a dish when you point your smartphone camera at it … It sounds an awful lot like SeeFood, the fake ‘Shazam for food’ app from the HBO comedy Silicon Valley. Pinterest, of course, doesn’t use that terminology anywhere, nor does its marketing material even reference the sitcom or its ludicrous parody, which manifested itself as an app that could only tell you whether an object was or was not a hotdog.”

“When reached for comment regarding SeeFood, a Pinterest representative confirmed to The Verge that the Silicon Valley episode was ‘separate and completely coincidental’.”

“This is all part of a broader artificial intelligence push in the tech industry to apply machine learning techniques to everyday life. By training neural networks on huge mounds of data and translating that into a real-time algorithm, tech giants like Google, Facebook, and Microsoft are now developing software products that can digest and understand the world, from text to photos to even videos.”

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