Movies & Toys: Box-Office Bingo

The New York Times: “With the decline in DVD sales speeding up and the box office stalling on a global scale — even as movies become more expensive to make — studios like Warner for the first time are looking to merchandise as an engine. Film companies will release 25 movies with toy tie-ins this year, according to Bloomberg analysis, up from roughly eight annually in the past.”

“More than ever, consumer products are influencing moviemaking decisions — namely, sequels and more sequels. Retailers are more willing to devote shelf space to tie-in products when there is already proven interest … the opportunity is too great for studios to pass up, and Exhibit A is Disney. Over the last five years, operating income at Disney’s consumer products and video game business has roughly gone from $1 billion to $2 billion … Disney is the world’s No. 1 licenser, with themed products generating $56.6 billion in retail sales last year.”

‘It is not a coincidence that Warner, Universal and 20th Century Fox have turned to Disney veterans to invigorate their merchandise divisions.” Pam Lifford, the president of Warner Bros. Consumer Products, “spent 12 years at Disney Consumer Products, leaving in 2012, when she was an executive vice president … Jim Fielding, former president of Disney Stores Worldwide, took over consumer products at Fox in January. Vince Klaseus became Universal’s consumer products and video game chief in 2014 after a long run at Disney.”

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Your Thoughts?