New HQs Capture Corporate Culture

The Economist: “Throughout San Francisco and Silicon Valley, cash-rich technology firms have built or are erecting bold, futuristic headquarters that convey their brands to employees and customers … The exteriors of the new buildings will attract most attention, but it is their interiors that should be watched more closely … The big idea championed by the industry is the concept of working in various spaces around an office rather than at a fixed workstation.”

“A fluid working environment is meant to allow for more chance encounters, which could spur new ideas and spark unexpected collaborations … Young workers are thought to be more productive in these varied environments, which are reminiscent of the way people study and live at university. One drawback, however, is that finding colleagues can be difficult. Employees need to locate each other through text messages and messaging apps.”

“The data that firms can collect on their employees’ whereabouts and activities are bound to become ever more detailed … it is not hard to imagine how such data could create a culture of surveillance, where employees feel constantly monitored … A less controversial trend is for unusual office interiors. These can distinguish companies in the minds of their employees, act as a recruiting tool and also give staff a reason to come into the office rather than work from home … The effect of all this is that the typical office at a technology firm is becoming a prosperous, self-contained village. Employees have fewer reasons than ever to leave.”

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