Chop & Shop: Groceries Curate Shopper’s Meals

The Wall Street Journal: “Hy-Vee Inc., a chain of 244 Midwestern supermarkets, has begun a meal-preparation program that runs similarly to a book club. A group of five to 12 customers schedule a time to gather in a separate room in the store that may have large working tables, a stove and a dishwasher. Each group member selects one recipe. The group prepares and divides up the meals for everyone to take home … Store staff does all the chopping and cleanup. Customers can sip wine while assembling ingredients. Cost is about $10 a person plus the grocery bill, divided evenly among participants.”

“Schenectady, N.Y.-based PriceChopper/Market … has launched a choose-your-own-adventure case in the meat department. Customers start with a sauce … and select their meat, which is prepared and cut. Then, they are led to prepared and packaged vegetable mixes … Then, the starch: Packages of lime-cilantro rice or mashed sweet potatoes … Below are recipe cards with preparation suggestions … The recipes take 15 minutes to prepare … serve four and cost $20 to $25.”

“Coborn’s, a Minnesota chain of supermarkets, redesigned certain stores to include a “chop shop” area, where shoppers can bring produce to be chopped for them. It also eliminated long tables of fruits and vegetables in favor of farmers market style food displays. The deli department is now the “kitchen”, and the first thing shoppers see when they enter is employees making brick-oven pizzas.”


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