#SecondBreakfast: Multiple Morning Meals

The Wall Street Journal: “Americans in recent years have adopted the practice by eating multiple small meals in the morning … Americans still typically eat around 8 a.m., noon and 6 p.m., but upticks in eating are also happening before and after the traditional breakfast time … The increasing popularity of multiple breakfasts is boosting sales of convenient breakfast foods.”

“Second breakfasts tend to be smaller and slightly more savory than first breakfasts, says Jeanine Bassett, vice president of global consumer insights at General Mills Inc. … This year the company launched Yoplait Dippers, a line of Greek yogurts packaged with snacks for dipping. Vanilla bean yogurt comes with oat crisps; chipotle ranch yogurt with tortilla chips.”

“The Wonderful Co.’s pistachios are usually eaten in the afternoon, but the company aims to expand into what it sees as the fast-growing morning-eating time … To boost easy workplace eating, this month the company is rolling out its first pistachio snack packs, in 1.5 ounce portions, and a new campaign emphasizing the nut’s high protein and fiber content and low calories.”

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