Cinépolis Intros Pre-Theater Playgrounds

The New York Times: “Cinépolis, which has more than 4,900 auditoriums worldwide, last month introduced Cinépolis Junior at theaters in Los Angeles and San Diego. They are equipped with a 55-foot-long and 25-foot-high play structure with two slides and two platforms with ‘wobble hoppers’ (similar to stationary pogo sticks) and ‘stand n’ spins’ (smaller versions of merry-go-rounds). A separate area enclosed with a colorful fence has green lawn turf and plastic animal sculptures for climbing and crawling.”

“Children are allowed to play for 20 minutes before the movie begins and the lights are fully on. When it is time for the movie to start, a cartoon character appears on screen to tell parents and children to take their seats, and the lights are dimmed. There is a 15-minute intermission during which the children can play. An attendant monitors the play area so children do not enter while the movie is showing.”

“The auditoriums have unconventional seating, with oversize bean bags and pillows and poolside-style lounge chairs, as well as more traditional seats. Introductory ticket prices are $1 more than standard tickets, though prices vary by location, time of day and seat type.”

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