The New York Times: With his design for an Ikea bed that is both durable and hackable, Tom Dixon is “trying to make a radical point: that Ikea, the Swedish furniture giant known for beds and dressers that are so inexpensive they are often perceived as being disposable, could manufacture a collection of affordable, heirloom-quality pieces to last a lifetime … Even more remarkable, the bed has built-in channels that allow it to be modified by users and customized with headboards, night stands and other non-Ikea add-ons”.
“Loosely inspired by D.I.Y. Ikea hacking sites and plug-and-play app culture, the transformable bed is part of a new Ikea concept called Delaktig, which will be unveiled at the Salone del Mobile design fair in Milan next week … Mr. Dixon also plans to make upscale components under his own brand, which may include marble side tables and headboards, Moroccan-style pillows, lamps and a kit for a curtained four-poster bed.” He comments: “The measure of success is if you manage to get a whole ecosystem around this platform. Then it takes on a life of its own.” Ikea aims to start selling Delaktig next February, and Mr. Dixon hopes it will have a starting price of about $400.”
“Despite its grand ambitions, when Delaktig is shown in Milan next week, it will be only one part of Mr. Dixon’s presentation … Mr. Dixon will offer film screenings, talks and a Johnnie Walker bar, and present his many creations in a series of shops, including a haberdashery with his first collection of pillows and throws, a chandelier store with his latest lighting collection, a perfumery of scented goods for the home and an antiques shop where his now classic designs will mix with other vintage goods.”