How Music Changes Dining Behavior

Quartz: “Soundtrack Your Brand, a Spotify-backed music-streaming startup, today released a massive study on the impact of background music in a restaurant setting … Researchers found that music they deemed thoughtful and ‘on-brand’ can drive up sales—especially dessert sales, as customers linger longer—but music that’s too mainstream can actively hurt sales. Restaurants would actually be better off not playing music than playing a random scroll of top hits, it turns out.”

“Soundtrack Your Brand co-founder Ola Sars, who previously helped found Beats Music, which is now owned by Apple. Sars adds that music branding seems to come down to finding the perfect level of subtle emotional engagement: customers balk at hearing overly popular songs because they likely find them too noticeable or distracting, for example.”


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