Greats Sneakers: Where ‘Timeless’ is ‘Trendy’

Business Insider: “Many startups innovate by thinking of the future. Greats, a sneaker company born in Brooklyn, New York, decided to do the opposite. Its inspiration is the past … The brand takes vintage silhouettes — think retro runners like the Onitsuka Tiger or Adidas Stan Smith along with other “greats” — strips them down to the company’s minimal style, and sells them at what the founder calls an ‘approachable’ price.”

Founder Ryan Babenzien explains: “We’re not a trendy company … The company is based around the thought that there are a handful of classic silhouettes that are evergreen in the sneaker market, and they may ebb and flow, but these core palettes of silhouettes are what dominate the sneaker industry, period.”

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