Adidas Pops Up With DIY Design

Reuters: “Adidas has been testing a store where shoppers can design a sweater, have a body scan to determine fit and get it knitted by a state-of-the-art machine within hours, as the German company looks at ways to respond more quickly to customer demands … At a pop-up Adidas store in a mall in Berlin, customers designed their own merino wool sweaters for 200 euros ($215) each and then had them knitted in the store, finished by hand, washed and dried, all within four hours.”

“Shoppers first entered a darkened room where swirling camouflage and spider web patterns were projected onto their chests, with options to shift the light using hand gestures picked up by sensors, like in an interactive video game. Dozens of possible options were recorded and the customers picked their favorite ones on a computer screen, where they could also experiment with different color combinations. Customers chose standard sizes or stripped down to their underwear for laser body scans. Then the personalized pattern was sent to an industrial knitting machines in the store.”

“Adidas wants 50 percent of its products to be made in a faster time frame by 2020, double the rate in 2016, which it expects will increase the proportion of products sold at full price to 70 percent from less than half now.”

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