Amazon’s Alexa: The Ultimate ‘Marshmallow’ Test?

Jenna Wortham: “There’s a theory that behavioral economists use to explain our consumption habits called ‘hyperbolic discounting,’ which is the tendency to choose short-term rewards over long-term gains. The ‘marshmallow test’ of the 1960s tested the ability of preschoolers to resist temptation — the titular marshmallow, within reach — with the promise that they would be rewarded with two if they waited.”

“In the experiment’s most popular interpretation, those who had self-control grew up to be much more successful than those who did not. It is one of the most formative studies in self-control and how people make decisions.”

“Alexa is the ultimate marshmallow test, and most of us are failing. We are being conditioned, as a population, to never wait, to never delay our gratification, to accept thoughtless, constant consumption as the new norm. But how we think about consumption and willpower carry enormous implications for the environment and the culture of society as a whole. Think about that the next time you ask Alexa to order you another roll of toilet paper.”


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