Indie Theaters Reinvent Movie Experience

The Guardian: “From themed weddings to live-streamed operas and interactive movie nights, (UK) indie theatres are reinventing themselves as the new entertainment hubs on the high street – eating into the market share of the multiplex giants and in-home rivals such as Netflix and Amazon Prime. These independents accounted for almost a quarter – 23% – of all screens nationwide in 2016, up from 17% the year before, according to data from research firm Mintel.”

“Sam Neophytou would vouch for that. Together with a small group of actor friends, he founded the Arthouse in Crouch End, north London in 2014, converting a former snooker hall into an indie cinema. Its two 85-seater screens have been a huge success.” He comments: “People want to be in this kind of environment rather than a multiplex where there isn’t that intimacy.”

“When Lyndsey Holden, from Birmingham, was planning her wedding last year, she didn’t want a church or a register office … She and husband-to-be James Burrows ended up walking down the aisle of their local indie cinema, the Electric, flanked by half a dozen stormtroopers and a 6ft 7in Chewbacca … The cinema’s manager, Sam Bishop, says he is constantly thinking up new ideas … Special wine-tasting evenings have been staged in sync with the film Sideways, pausing the movie whenever the main characters have a drink and serving customers the same wine.” He comments: “You drink cathartically with their journey and leave as spiritually uplifted – and as drunk – as the main characters.”

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