Jack-in-the-Box Tacos: Repulsive & Irresistible

The Wall Street Journal: “More than 1,000 times a minute, someone bites into what has been described as a wet envelope of cat food—and keeps eating. Jack in the Box is known to most of the country for its hamburgers and bigheaded mascot. But for many of its devotees, the magic of the fast-food chain lies in its interpretation of a taco … A tortilla wrapped around a beef filling that is dunked in a fryer and topped with American cheese, lettuce and hot sauce, the taco appeared on the menu in the 1950s … Jack in the Box now sells more tacos than any other item on its menu thanks to a legion of fans who swear by the greasy vessels even as they sometimes struggle to understand their appeal.”

Aficionado Heather Johnson says the taco is “vile and amazing.” Fellow traveler Mike Primavera describes a “soggy, nasty middle” and the “rim of crunchiness on the outside.” He adds: “You can’t look at it too long before you eat it. You just kind of have to get it outside of the sleeve and into your mouth.”

“Despite some unusual qualities, Jack in the Box hears from a lot of customers that the tacos are close to authentic,” says Jack in the Box product marketing director Jen Kennedy. “We are always imitated but never duplicated.” She says the tacos allow customers to “take a break from the norm and instantly satisfy their cravings.”

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