Handle With Care: The Flatscreen Solution

The Verge: “Dutch bicycle manufacturer VanMoof found that it had a problem. As it shipped its products to customers, it found that they were arriving to customers damaged. The company came up with a genius solution: print a graphic of a flatscreen television on the side of the box.”

“By making its shippers think that they were transporting flatscreen televisions” damage to its bikes was reduced by “70-80 percent.” Bex Rad of VanMoof comments: “Your covetable products, your frictionless website, your killer brand — they all count for nothing when your delivery partner drops the ball.”

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Your Thoughts?

This site uses Akismet to reduce spam. Learn how your comment data is processed.