Lovefone: Outside the (Phone) Box

New Atlas: “A smartphone and tablet repair outfit has found a fitting way to breathe new life into the UK’s iconic red telephone boxes. Lovefone is converting the underused booths into the kind of mobile phone repair shop that should probably be avoided by those with a fear of enclosed spaces. Each one will sport workbenches, charging stations and free Wi-Fi.”

“Lovefone is exploring yet another approach. The Lovefonebox takes the firm’s device repair services out of its shop premises and into the 1-sq m (10.8-sq ft) units across London and beyond … Lovefone staff are being rotated across the firm’s lab, shop and phone boxes every three days to provide variety in their roles and to minimize the potential for phone box ‘claustrophobia.’ The rotation also aids the firm’s approach to formal and informal learning for staff.”

“The first Lovefonebox opened last week in the Greenwich area of London, with another eight already planned across the city. Lovefone’s aim is to open around 37 locations in London over the next 18 months, as well as to offer franchise opportunities elsewhere in the UK.”

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