Minor-League Question: Rumble Ponies or Stud Muffins?

“There is higher-quality baseball elsewhere, so the minor-league experience is just as much about the silly antics … as it is about the game,” reports The Wall Street Journal. So it was all in good fun when the new owners of the Binghamton Mets, the Mets’ upstate Double-A affiliate, announced earlier this year that they would be rebranding the team, complete with a new name. They even gave local fans in this small city about 150 miles northwest of Manhattan some potential names to vote on.”

“What could possibly go wrong? … When it’s all said and done, Binghamton will be home to either the Bullheads, the Gobblers, the Rocking Horses, the Rumble Ponies, the Stud Muffins or the Timber Jockeys … The B-Mets hired a brand marketing firm, Brandiose, to help with the renaming project … They said the name options were culled from more than 1,500 fan suggestions that referred to something unique about the city. A Bullhead, for example, is a local catfish, while Gobblers “honors the outdoorsman lifestyle and turkeys who call Binghamton home.”

Owner John Hughes says: “The rebrand will have short-term repercussions, but what we’re looking for is establishing a long-term connection with fans … For the first time in a long time, Binghamton baseball is relevant.” Mets star David Wright says “if he were in Double-A he might have been happy about any name change simply because it would mean getting new uniforms to replace the old, ratty ones often found in the minors.”

Mets left-fielder Michael Conforto, who played for the B-Mets last season comments: “Maybe now I think it’s funny because I’m not there.”

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