Purple Squirrel: Enchanted Talent at Keds

Keds CMO Emily Culp in The Wall Street Journal: “I look for what I call ‘purple squirrels’—people who have a really unique blend of skills. They are agile, adaptable, curious and resourceful just like the animal, and—given the color—unique. They can serve as art director on a shoot for a global brand campaign and three minutes later discuss with me the ROI associated with the imagery in our social-media channels.”

“In addition to the rare blend of quantitative and qualitative skills, purple squirrels have to possess a very high emotional quotient, or EQ, to thrive and drive exponential growth. This is absolutely critical. They tend to think in a nontraditional way, so to deliver with the required speed and level of innovation, they need to collaborate and partner with other people and departments.”

“Finding this mix of skills and ability is a little like looking in an enchanted forest … I look for candidates both inside the shoe business and outside, where you find a whole set of different ideas, processes and training that can be applied in a new way.”


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