Tiffany Bobbles Its Baubles

“Analysts say Tiffany is making one mistake: selling the same old products to consumers who demand constant newness and fresh offerings,” Business Insider reports. “Young consumers have been conditioned to the speed and price of fast fashion. In addition to Pandora, look no further than BaubleBar, the rapidly growing fast-fashion-esque jewelry startup … Tiffany & Co. could be resting ‘on its laurels’ while still raising prices — something that ultimately doesn’t bode well for the company.”

“Tiffany & Co. has tried to rectify this problem with newer, more fashion-driven collections … but the brand then faces another problem: Even older customers aren’t buying it.. consumers are instead spending money on ‘bigger-ticket items’ like houses and cars.”


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