Loyalty Card: Will Apple Pay, Pay?

Quartz: “Retailers can tie their own loyalty programs into Apple Pay, so that people using the system can rack up points just as they would if paying by cash or a physical credit card. But as of yet, there’s nothing that allows consumers to earn more or different rewards for using Apple Pay specifically.”

“That could change, though, based on a recent job posting for a product manager sought by Apple Pay to ‘develop loyalty products and launch projects with merchants for those products’ … The job post confirms what many industry experts in the payments space have been saying for years: Apple needs to get into the rewards game to make its mobile wallet more appealing to consumers … Apple declined to comment.”

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