Are You Smart Enough for Warby Parker?

The New York Times: “As an aesthetic, antifashion as fashion is annoying and alienating, as many people who are over 40, not particularly slender or less prestigiously schooled can attest when visiting a Warby Parker outlet. There is democracy in a relatively low price, but a sense of exclusion is woven into the gestalt.”

“Are you really smart enough to be shopping at Warby Parker? Have you read even a fraction of the books displayed? It’s dispiriting in a way to see old-fashioned chain stores feel as if they must contort themselves to stay vital in what is becoming an ever more polarized retail culture. A store like Cohen’s never makes you feel like a loser. Maybe it should post that outside of every branch, and declare a social victory.”

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