TJ Maxx Defies E-Commerce Trends

The Washington Post: The success of TJ Maxx “offers some insight about what is — and isn’t — proving enticing to customers in the current shopping environment. For starters, TJX’s strength is evidence that the recent woes of traditional retailers can not simply be chalked up to the rise of online shopping. Marshalls has no e-commerce offering at all, nor does HomeGoods, another fast-growing TJX-owned chain … T.J. Maxx, Marshalls and HomeGoods offer hard-to-ignore evidence that customers are still plenty eager to shop in physical stores if the merchandise, price and service are on point.”

“The booming sales at TJX also underscore the extent to which shoppers generally are embracing off-price shopping, with its promise of name brands at low prices and a treasure hunt-like shopping experience … So far, TJX’s strategy is proving quite productive, with research firm eMarketer estimating that its stores generate about $309 in sales per square foot.”

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