Innovation: The Green Eggs & Ham Theory

Pacific Standard: “‘Constraints may turn out to be liberating,’ Rider University psychologist Catrinel Haught-Tromp writes in the journal Psychology of Aesthetics, Creativity and the Arts. In two studies, she found students produced more creative writing samples when they were forced to abide by certain arbitrary rules.”

“What’s more, students continued to work at that higher level of imagination even after the restrictions were lifted. Once the challenge of working around certain restrictions has sparked one’s creativity, it appears to stay stimulated, at least for a time.”

“Haught-Tromp refers to this as the Green Eggs and Ham hypothesis .. Writer/illustrator Theodore Geisel was given a challenge by his publisher: Write a book small children will love using no more than 50 words (which could be repeated as often as needed). The result became a classic.”

“Why is this approach effective? Working with constraints ‘allows a deeper exploration of fewer alternatives,’ Haught-Tromp explains. They ‘limit the overwhelming number of available choices to a manageable subset,’ allowing us to ‘explore less familiar paths, to diverge in previously unknown directions.’

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