Lucky Charms: Colors Sans Chemicals

Quartz: “Removing the artificial ingredients while retaining the classic flavor of a bowl of Lucky Charms has sent the food scientists at General Mills back to the proverbial drawing board time and again. After all, how does one retain the vibrant hue of the blue crescent moon without Blue #2? … And the moon is just one marshmallow type in the bowl. There are multi-colored rainbows, pink hearts, yellow hour glasses, and neon-green leprechaun hats, too.”

“It has turned the quest to get Lucky Charms to look and taste right into an art form of its own … For each marshmallow conquered, the food scientists must then step back and consider the state of the entire bowl, paying keen attention to any small difference in taste. The subtlety of Lucky Charms—versus the loud, fruity flavors one would find in a bowl of Trix—makes the task of achieving vibrant colors with muted flavor all the more challenging. General Mills hopes to introduce the new, all-natural Lucky Charms to market by the end of 2017.”


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