Parnassus: A Bookstore As Food Truck

The New York Times: “Nashville’s newest bookstore is an old van. The bright blue bookmobile, which hit the road this week, is a roving offshoot of Parnassus Books, a popular independent bookstore. It will roam around town, stopping at food truck rallies, farmers’ markets and outside restaurants. The arrival of a bookstore on wheels is a fitting evolution for Parnassus, which is co-owned by Karen Hayes and the novelist Ann Patchett.”

“A bookmobile made so much sense, because food trucks work so well in this town,” says Patchett. “It’s a great way to get our name out there, too. It’s a rolling advertisement.”

“It is a logical and efficient way for a small bookstore to expand its footprint, especially as big chains have shuttered locations, leaving a vacuum for enterprising independent stores to fill … The van packs around 1,000 books, mostly new releases and best sellers — a small fraction of Parnassus’s stock of 20,000 books. Its owners have managed to make the cramped space bright and inviting: customers can walk the narrow aisles between the shelves, and can linger and sample books on one of the padded blue benches.”

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