Is Mall Shopping Greener Than E-Commerce?

The Wall Street Journal: “Could going to the mall be better for the environment than shopping online? That’s the surprising claim in a new study from Simon Property Group, the nation’s largest mall landlord. The argument is that mall shoppers often travel in groups and buy more than one item, reducing their environmental impact. Online shoppers, meanwhile, return products more often, and the shipping requires more packaging.”

“Among the factors Simon looked at was how many people went on the trip and ‘the idea that shoppers combine mall shopping trips with other errands.’ The report also examined the impact of product returns both online and in stores … The report found that online shopping had an environmental impact that was 7% greater than mall shopping, if shoppers bought the same number of products both ways.”

“The issue isn’t settled, however. A 2013 master thesis at the Massachusetts Institute of Technology’s Center for Transportation & Logistics, for example, examined various ways consumers could shop in stores or online. ‘Results show that online shopping is the most environmentally friendly option in a wide range of scenarios,’ the thesis concluded. The MIT thesis examined how some shoppers combine the two channels, sometimes researching products both in stores and online, or buying online but picking up or returning in a store. As a result, the thesis also found, ‘as more consumers leverage traditional brick-and-mortar alternatives to their online buying behaviors, some of the environmental savings quickly erode.'”

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