MIT & Target Take Aim at Truth in Produce

The Washington Post: Imagine a scanner the size of a grain of rice, built into your phone. You go to the grocery store and point it at something you want to buy. If it’s an apple, the scanner will tell you what variety it is, how much vitamin C it has and how long it has been in cold storage. If it’s a fish, you’ll learn whether it’s really orange roughy or just tilapia being passed off as something more expensive. If it’s a muffin, the device will tell you whether there’s gluten in it.”

“Although you won’t be able to do it tomorrow, this isn’t some kind of distant Jetsonian vision of the future … TellSpec and SCiO, are working on handheld scanners designed for consumer use … Target, one of the nation’s largest retailers, is collaborating with MIT and business design firm Ideo in a venture called Food + Future coLab, based in Cambridge, Mass., which has the broad mission of helping consumers better understand their food.”

Target “is putting industrial-strength scanners in its distribution centers … According to Casey Carl, Target’s chief strategy and innovation officer, ‘We’ll deliver better freshness, quality and shelf life,’ because produce that’s old or inferior — or not what the label promises — will never make it to the floor.”

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