Sharp’s Quirky Culture is Innovation Key

The Wall Street Journal: “With a nearly $6 billion takeover up in the air, Sharp Corp. this week highlighted its latest lineup of quirky consumer products … Among the offerings: the Plasmacluster, an ionic air purifier that also captures mosquitoes … Consumers in Japan are now awaiting the RoboHon—a mobile phone and pet robot … With the market for smartphones nearing saturation, Sharp hopes the robotcum-phone will represent the next step in mobile communication.”

“One secret to Sharp’s innovation is its laid-back culture … product planning and design were always freewheeling, reflecting a taste of its home base in Osaka, Japan’s comedy mecca … Sharp’s quirkiness isn’t limited to product design. Its official Twitter account features irreverent, self-deprecating humor, even about its products’ sometimes-limited appeal.” Sample Tweet: “We also have earphones, which won’t cap earholes and are very rare. You won’t see them around because many retail stores won’t carry them.”

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