The Pacific Standard: Getting something for free makes us act a whole lot different than when we pay, even if it’s just a few cents. What exactly is going on when the price of something is lowered to zero?
“You have to commit to caring for the culture more than the quarter.” – Jessica Herrin, Founder & CEO, Stella & Dot Family Brands, quoted by The New York Times.
Christian Science Monitor: McDonald’s has added “Signature Crafted” to its portfolio of available terms for upscale burgers, a group that already included “Chef Crafted” and “TasteCrafted.”
The “Signature Crafted” term could be planned for use with a national rollout of the Chef Crafted/Taste Crafted customization program or it could be planned for use with something entirely different.